Getting Started With Management Rights
At first glance the business of Management Rights can appear complex,
however the Management Rights industry plays a very important role in
the Queensland economy and the tourism industry in particular, and the
the businesses are strictly controlled through the Queensland State
Government’s Property Agents and Motor Dealers Act.
This legislation has formalised control of the industry providing
safeguards and sureties for unit owners, Bodies Corporate and Resident
Letting Agents.
Selecting the right type of Management Rights is important.
Management rights are defined in two primary categories, Permanently
Rented Complexes and Holiday Complexes and while these definitions are
self explanatory there are significant differences from the resident
managers point of view.
Permanent Complexes
The Manager’s emphasis in a permanent complex is predominantly
caretaking and accounting to owners, and maintaining the common areas.
The business includes collecting rent, supervising any tradesmen,
whether they are working on the common areas or in apartments in the
Manager’s rental pool. A permanent complex provides an easy lifestyle
and a 9am to 5pm style of job.
The Manager’s income is derived from the Body Corporate Salary,
commissions from letting the apartments which is about 8% of the
rentals, and re-letting fees when placing new tenants in the complex or
a new lease with an existing tenant. Further income can be earned from
maintenance work carried out which is not covered by the general nature
of the Body Corporate Agreement.
Holiday Complexes
There is greater demand on the manager of a holiday let complex,
where in addition to the cleaning and maintenance of the common
property, the other functions relate to the business of holiday
letting.
Management of a holiday complex can be most successful with good
common sense, good people skills and an attention to detail. This is a
service industry and the Manager has to provide a service to the Guests
and the Owners. It is essential that the Manager ensures that the
property has a happy welcoming atmosphere created by the staff, and
that the apartments are immaculately clean.
The functions of the office is to operate a booking service which
generates and takes bookings and a trust accounting system for
receiving rentals and accounting to the owners at the month’s end.
Computer programs such as Hirum, RMS, Puma and EzyRez have greatly
streamlined these duties.
The aim of the Manager then is to maintain or increase occupancy and this will vary from property to property.
The Manager of a holiday let complex is well compensated for all
the effort with higher commission rates and many other income streams
feeding into the business such as the manager’s margin on cleaning
expenses, guests telephone calls, supplying PABX systems to apartments,
commissions from selling tours and hiring cars, sale and hiring of
supplies and goods and payments for any work done for owners in their
apartments.
As in all real estate, position is of prime importance in choosing the holiday let complex.
Choosing The Right Location
Management rights have flourished on the Queensland Gold Coast
for many years and quickly spread into Brisbane and along the Sunshine
Coast to Noosa. This was followed by the Cairns / Port Douglas region,
Airlie Beach, Whitsundays and Hervey Bay. Eventually the concept was
taken up by developers in NSW and Victoria where today management
rights can be found in almost every state in Australia.
While every rule can be broken there still remains some important
factors to consider when choosing the location for your management
rights. If you decide on a permanent complex consider that the majority
of tenants will probably be working couples who will be conscious of
easy access to employment centres. For this reason, most permanent let
complexes are to found in densely populated areas and not in holiday
destinations
In choosing a holiday let location you must consider the most
popular tourist areas, which can be accessed easily by air. One must
then consider the activities of the tourist. Here in the Cairns - Port
Douglas region this is hardly a consideration with all the activities
of the reef, rainforests etc. etc. etc However, consideration must be
given to the infrastructure in the immediate vicinity of the complex
where the tourist can access restaurants and bars within a reasonable
distance of the complex.
There are many highly successful complexes that have none of the
above, however giving these factors a few minutes consideration will
pay dividends when selecting the most rewarding location for your
holiday let complex.
Other Factors
Where do the tourists go? Where are the most popular tourist
areas? Can they fly there quickly? Does the location have all the
facilities tourists look for such as being within walking distance to
shopping, restaurants and bars? Are there many things they can do
there? How many tour operators are on offer? These are some of the many
factors that a few minutes consideration will pay dividends when
selecting the most rewarding location for your holiday let complex.